“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” – Alina Wheeler, Designing Brand Identity
One of the most daunting task for every business is marketing the business and if you are running a school, then branding becomes even more troublesome. A lot of things needs to be kept intact when one has to do the branding as far as the school is concerned. From teachers to parents, from present students to ex-students, from workers to drivers – the school authority needs to put in that extra effort when branding is concerned. As Alina Wheeler says, branding can only be done when one can strike an emotional chord in the heart of the people.
Vawsum helps a school do just that. VAWSUM – the educational app that ensures a proper communication between parent and students helps you do just that. VAWSUM helps a school in the following ways :
> Vawsum ensures a better parent-teacher relationship. A parent doesn’t only get involved, but he/she also gets engaged with the important decision making of his/her child. this is done by
- The ATTENDANCE module of the App notifies a parent regarding the attendance of the student on a regular basis. This shows that each school values their student and this builds a trust between the school and the parents of each and every student.
- All the DIARY Work can be updated and sent to each parent on a regular basis. This improves the parent-teacher communication and thus, the school name gets printed in the good book of every parent.
- One can easily SHARE LINKS using this app. This creates the atmosphere of the smart class. This feature helps students in better learning. Students get excited about learning because of this feature and thus, the school name gets printed in the good book of every student.
Now, when both, the students and parents are happy, they automatically become the brand ambassadors of the school and thus, helping in the BRANDING of the school.
>The online fees payment facility saves the time of each parent and once again, converts each parent into a potential brand ambassador for the school.
>The bus tracking facility that VAWSUM provides, ensures safety and security for each student. This also ensures that every driver rides safely. “Security” forms one major component when BRANDING is concerned.
> In this digital world, VAWSUM provides a digital platform to both, parent and the school authority. Thus, VAWSUM is helping each and everyone to be toe to toe with digitalization.
All these factors help in building the BRAND name of each and every school afterall “A Satisfied Customer, is the Best Business strategy of all“. So all in all, if you want a better BRANDING of your SCHOOL, then VAWSUM is the ideal platform.